Imagine walking past the iconic Millbank Tower in London and wondering what sort of powerhouse businesses operate behind its sleek exterior.
One of them is RB Sports & Media Limited, a name that might not yet be as instantly recognisable as Manchester United or Sky Sports, but certainly holds significant weight behind the scenes of the UK sporting and media industries.
But who are they really? How did they start? And why are they suddenly in the spotlight? This blog delves deep into RB Sports and Media with a clear, factual lens, using verified data and public records.
If you’ve ever wanted to understand the link between elite business families, sports ownership, and UK investments, this is your comprehensive guide.
How Did RB Sports and Media Begin?
RB Sports & Media Limited was officially incorporated on 21 January 2020, making it a relatively new player in the formal investment space. Despite its recent registration, its roots are firmly grounded in decades of business expertise by the Reuben family.
Official Company Information
| Attribute | Details |
| Company Name | RB SPORTS & MEDIA LIMITED |
| Company Number | 12417560 |
| Registered Office | Millbank Tower, 21–24 Millbank, London, SW1P 4QP |
| Company Status | Active |
| Company Type | Private Limited Company |
| SIC Code | 64209 – Activities of other holding companies not elsewhere classified |
| Date Incorporated | 21 January 2020 |
| Next Accounts Due | 31 December 2025 |
| Accounts Made Up To | 31 March 2024 |
| Next Confirmation Statement Due | 3 February 2026 |
Although the firm’s name includes both “Sports” and “Media,” its official SIC classification identifies it as a holding company, indicating its primary function is managing other investments rather than operating specific sporting or media ventures itself.
This aligns with the broader Reuben family strategy of using holding companies to oversee a diverse set of assets.
Corporate Purpose
RB Sports and Media serves as the sports and media investment arm of the Reuben Brothers’ vast empire. It was strategically founded at a time when the Reubens were increasing their visibility in UK sports, notably football.
Who Is Behind RB Sports and Media?
The driving force behind RB Sports and Media is Jamie Reuben, son of David Reuben, one half of the billionaire Reuben Brothers duo. Born in 1987 in London, Jamie represents the next generation of a family whose empire spans property, private equity, and energy.
A Financial Heavyweight
While headlines about Newcastle United’s ownership have often focused on Saudi involvement, Jamie Reuben brings significant capital and influence to the table. The Reuben family is consistently ranked among the wealthiest in the UK, second only to the Dyson family as of 2025.
Football Experience
Before Newcastle, Jamie served on the Queens Park Rangers (QPR) board between 2018 and 2020. His exit from the club was met with praise.
QPR Chairman Amit Bhatia said Jamie had been a “fantastic addition” and highlighted his contributions across various areas. Jamie expressed gratitude for the experience and remains a supporter of the club.
Additional Roles
Jamie also holds a directorial role in the Arena Racing Company, which controls a significant portion of the UK’s horse racing events.
His social influence isn’t just business-related, his birthday party in 2025 was attended by none other than Kim Kardashian, underlining his crossover appeal in entertainment and elite circles.
Where Is RB Sports and Media Based?
RB Sports and Media is headquartered at Millbank Tower, a prominent office building in Westminster, London. Its location is more than symbolic; it places the firm at the heart of Britain’s political and financial district.
Why Millbank Matters?
Millbank Tower is not just any building. It’s historically been home to political parties, media agencies and major corporations. For RB Sports and Media, this location reinforces their image as a modern, ambitious and connected business entity.
Registered Details
- Address: Millbank Tower, 21–24 Millbank, London, England, SW1P 4QP
- Status: Active
- Incorporated: 21 January 2020
Being based in such a high-profile location aligns with the Reuben family’s broader real estate holdings, which include several high-value sites across central London.
What Does RB Sports and Media Do?
Despite being framed as a sports and media company, RB Sports and Media primarily functions as a strategic investment arm for the Reuben family’s broader portfolio.
Investment Areas
RB Sports and Media focuses on:
Property and Real Estate
- Investment in prime London properties
- Ownership of commercial and residential assets
Sports and Leisure
- Stakeholding in Newcastle United
- Board involvement in QPR
- Ownership in Arena Racing Company
Media and Technology
- Ventures in data centres, media production, and broadcasting rights
- A recent investment in EDGLRD, an experimental entertainment venture
Business Description
As per their profile:
“Reuben Brothers is a leader in private equity, real estate investment and development, and debt financing. Our investments include racecourses, pubs, aerodromes, media and data centres.”
RB Sports and Media exists within this broader landscape, functioning as a satellite firm for sports-related initiatives.
Who Are the Reuben Brothers?
David and Simon Reuben are among the most successful businessmen in British history. Born in Bombay (now Mumbai), India, the brothers moved to London in the 1950s with their mother after their parents separated.
Early Careers
David began working in scrap metal, while Simon started out in carpets. Simon eventually acquired England’s oldest carpet company and used the profits to enter real estate, particularly in Chelsea and Knightsbridge.
Rise to Wealth
Their fortunes exploded in the 1990s through investments in Russian aluminium during post-Soviet market liberalisation. Their company, Trans-World Group, facilitated tolling agreements and eventually gained billions in global revenue.
What Is RB Sports and Media’s Role in Football?
RB Sports and Media gained widespread attention during the Newcastle United takeover in 2021. They were part of a consortium alongside Amanda Staveley’s PCP Capital Partners and Saudi Arabia’s Public Investment Fund (PIF).
Share Distribution
| Entity | Shareholding |
| Saudi Public Investment Fund | 80% |
| Reuben Brothers | 10% |
| PCP Capital Partners | 10% |
While the Saudi fund took the majority stake, RB Sports and Media has played a significant role in shaping club policy and public image.
Leadership Structure
- Yasir Al-Rumayyan: Chairman
- Amanda Staveley: Board Member
- Jamie Reuben: Board Member
Jamie’s involvement is not just symbolic. He brings financial experience, media know-how and a personal passion for football that resonates with fans.
Why Are the Reuben Brothers So Influential in the UK Economy?
The Reuben family’s influence is not confined to sport. Their reach extends across multiple sectors, from luxury real estate to private aviation and fintech.
Key Investments
- Millbank Tower
- Oxford Street Primark building
- Carlton House and Connaught House
- Market Towers in Vauxhall
- Art’otel London Hoxton
Recent Developments
In 2024, they acquired a strategic stake in EDGLRD, an entertainment firm founded by filmmaker Harmony Korine, signalling a shift toward digital and creative investments.
Who Are RB Sports and Media in the Broader Investment Landscape?
RB Sports and Media holds a unique position in the UK’s private investment scene. It’s not a conventional venture capital firm, nor is it a media conglomerate. It’s a targeted holding company, designed to take strategic stakes in specific sectors.
Preqin Profile Highlights
According to Preqin, RB Sports and Media is listed as an asset under management with direct investments in:
- Sports broadcasting
- Data centre technologies
- Leisure real estate
Their approach aligns with the Reuben Brothers’ broader strategy, buy, build, influence and exit with profit.
How Do the Reubens Contribute to Philanthropy and Education?
Beneath their business exterior, the Reubens have a strong philanthropic presence through the Reuben Foundation.
Areas of Focus
- Healthcare initiatives in London and abroad
- Education via endowments and infrastructure
- Support for Jewish education and heritage
Notable Contributions
- £80 million donation to Reuben College at Oxford, focusing on climate science, AI and life sciences
- Founding of the Nancy Reuben Primary School in Hendon
- Scholarships and bursaries for underprivileged students
Their foundation continues to expand its reach, aiming to bridge gaps in opportunity and advancement.
What Controversies Have Involved the Reuben Family?
Like many high-profile business families, the Reubens have had their share of controversies.
Olympic City Incident
In 2006, London Mayor Ken Livingstone accused the Reuben brothers of delaying a £4 billion Olympic City development. He controversially stated they should “go back to Iran,” despite their Indian-Iraqi heritage.
Russian Aluminium Business
Their company, Trans-World Group, was linked to Russian oligarchs and alleged criminal groups in the 1990s. Although no criminal charges were brought against them, the association cast a long shadow.
Political Donations
Jamie and the Reuben Brothers have donated generously to the Conservative Party, with Jamie serving as Committee Chairman for Boris Johnson’s 2012 mayoral campaign and donating £200,000 in 2019.
Conclusion: The Rise of Quiet Power
RB Sports and Media might not be plastered across stadium billboards or household name rankings, but its influence is undeniably rising.
With Jamie Reuben steering the wheel, the firm blends old-money power with modern-day sports appeal. Its strategic roles in football, media, real estate and technology mark it as a silent powerhouse of the UK economy.
As the Reuben legacy continues, RB Sports and Media is likely to become even more pivotal in shaping not just sport, but the wider narrative of business influence in Britain.
Frequently Asked Questions
What type of company is RB Sports and Media?
RB Sports and Media is a private limited holding company incorporated in 2020, primarily focused on sports, media and investment ventures.
Who owns RB Sports and Media?
It is controlled by Jamie Reuben, a member of the Reuben family, one of the UK’s wealthiest business dynasties.
Where is RB Sports and Media located?
Its registered office is at Millbank Tower, 21–24 Millbank, London, SW1P 4QP.
What football clubs is Jamie Reuben involved in?
He was formerly a board member at QPR and is currently part of Newcastle United’s ownership group.
What industries do the Reuben Brothers invest in?
They invest in real estate, leisure, commodities, fintech, data centres and sports.
Are the Reuben Brothers involved in philanthropy?
Yes, through the Reuben Foundation they support healthcare, education and academic research across the UK.
Why were the Reuben Brothers controversial in the past?
They were linked to Russian aluminium markets and faced political backlash during the Olympic City development dispute.
